How Can CPC Advertising Help Your Business?

June 21, 2017

Cost Per Click (CPC) advertising is one type of online advertising available today. With the growing popularity of the Internet, Cost Per Click advertising is a great way for you to put your business name is in front of millions of people. There are several online advertising businesses, and Google AdSense is the most popular.

CPC is a keyword-based advertising system. This means your advertisement is connected to searches containing the same keywords that you have chosen as your advertising keywords. You are charged a certain amount, usually anywhere from 5 cents to $5.00 every time someone clicks on your advertisement.

Even though your advertisement may be shown many times, you are only charged for the number of times visitors actually click on your advertisement for more information. If your Cost Per Click advertisement is text-based, it will be placed in an advertising unit with between one and three other advertisements.

Before you start your Cost Per Click advertising campaign, you must place a maximum CPC bid. This bid will indicate the highest amount you are willing to pay for the CPC advertising. You must take into consideration that you will be expected to pay more for the more popular keywords and for advertisement placement in locations with higher visibility.

Even though you set your own maximum CPC bid, your actual advertising cost will usually be one cent above the minimum charge required to keep your advertisement placement in its current Web page location.

Google uses your quality score and rank number to determine your CPC charge and advertisement placement. Your quality score is determined by how closely related your selected keywords are to the actual advertisement wording.

The score also considers the quality of your landing page and your click through rate. Your landing page is the Web page your visitors are directed to once they click on your advertisement, and your click through rate is the percentage of viewers that click on your ad out of the total number of viewers that see your advertisement.

Your advertisement’s placement is determined by its rank number. A higher rank number indicates a higher quality advertisement and this will place your advertisement in the more desirable advertising locations. The higher your quality score is, the lower your Cost Per Click advertising costs will be and the better your advertisement location will be.

Cost Per Click advertising allows you to set and control your advertising budget. You are able to set a daily budget for your CPC charges. Each day, if the number of click throughs reaches your set maximum daily budget, the ads will stop appearing until the next day.

You can increase or decrease your daily maximum CPC charges as needed, and you will never be surprised at how much your are charged for your Charge Per Click advertising. Keep in mind that if your advertisement does not generate a minimum amount of daily click throughs, your ad will be discontinued.

How to Advertise Business For Free on Internet

June 21, 2017

Are you already a business owner and you want to get more publicity for your business? Whether it’s a boutique, a PR company, a restaurant, etc.; you can certainly get more hype for you business through the internet – and you need not even pay a PR firm or an advertising company to do it. If you make use of the internet on a daily basis then it certainly won’t be hard for you to make use of these tips on how to advertise business for free on internet.

Blogs are certainly one of the most popular internet innovations, with more and more people who are getting into blogging, it certainly serves as a great venue for people to share and spread information all over the world. With just a quick click on the “publish” icon, you can instantly tell people from all over the world what’s been happening on your side of the world or your thoughts regarding daily life. For savvy internet entrepreneurs, blogs can be used to their advantage by making a way for people to learn more about their product/service and of course, their company. It’s non-intimidating and non-intrusive, which is why it will be a lot easier for your target customers to make the time for what you have to say. The trick here is to have good SEO writing packed with clever copywriting so that your blog site will get more traffic and keep customers interested in reading what you have to say. Having a nice layout will also work wonders for a blog site, just make sure that it’s user friendly and is not cluttered. Don’t put too much graphics as this can prove to be quite a turn off to visitors. Putting up a blog site is usually for free unless you want to make use of your own domain. If you are just starting out then it is better that you stick to free blog sites first.

Another great way to advertise business for free on internet is making the most of social networking sites. With more and more people signing up to become a member of these online networking sites, you will have a broader reach when it comes to possible customers/clients. Again, signing up for these social networking sites is free, so you need not worry about costs. You can then start adding people you know to help build contacts and hopefully in due time, more and more people will start adding you as their contact instead. To keep people’s interest on your page, make sure to always keep it updated and make it seem like a fun page to visit. Don’t forget to post updates regarding your business – whether it be photos or shout outs, this way people won’t forget about your business. You can also start online promotions to catch people’s attention and get them to visit your page often. The success of your page really depends on how well you are able to cater to your customers/clients’ needs.

So you see, you can advertise business for free on internet. Aside from saving on costs from hiring an advertising or PR team to help you out, being more hands-on with regard to your marketing strategies will help you to better understand how to run your business and what works well with your target customers.